Article out of this morning's Wall Street Journal. Apparently American consumers are going wild over knobbled carrots, weird apples and mis-shapen potatoes.
Consumers, we have a deal for you! Catfaced strawberry fruit and poorly pollinated blackberries we can deliver by the pallet. Step right up!
Seriously, this is something pretty intriguing.
Author - County Director, Santa Cruz County and Farm Advisor, Strawberries & Caneberries